In 2021 some partners and I decided to enter the hard seltzer market. In Europe. White Claw was the thing at the time, but there barely a market for hard seltzer in the UK, where we planned to launch. Unfortunately for us the pandemic upended our plans slowly as material costs made things unachievable. It was a fun ride, and at least I got to make some fun work out of it.

My responsibilities were all things brand creative. I created the brand identity, voice, all things design and packaging and even named the product.

What started as a side project in 2015 is now a reality. ROVE is a fashion house specializing in fine jewelry and accessories responsibly manufactured from precious metals. Our products are designed and made in New York City. 

Visit us at rovenyc.com

Co-founder / Creative Director / Jewelry Designer / AD / GD / Photographer